Bollywood Breaks Ground on Spotify with Arrival of T-Series Catalogue

For more than thirty million people of Indian origin living overseas, Spotify is where they can hear the sounds of home. And, with this week’s addition of an expanded catalog from T-Series, users can now enjoy thousands of songs from India’s leading music and film company.

The T-Series catalog is full of beloved Bollywood and regional movie soundtracks, as well as albums from established and emerging artists. These additions expand our new Desi hub, which launched in June. Desi features music from Indian genres like Bollywood and Bhangra, and in regional languages such as Punjab and Tamil, to showcase the rich diversity and culture of the region’s artists.

“For us as a diasporic Indian community—to be able to find one place where we can listen to both the Western music we grew up with and the Eastern music that we relate to—this is so significant for lovers of this culture,” says Himanshu Suri, Spotify’s Desi hub editor.

“Bollywood” is the most popular search term for fans of Indian music on Spotify. The T-Series catalog boasts more than 160,000 songs, including Bollywood favorites, some of which are considered to be the most popular Indian songs recorded over the past thirty years. “Clearly, we’re excited, and we know Bollywood lovers will be too, about adding all the incredible hits from T-Series into the mix,” explains Himanshu.

With the addition of T-Series, Desi (or, “from the land”) music lovers everywhere can get excited for plenty more Bollywood—from modern hits such as “Aankh Marey” to nostalgic favorites.

Source: Spotify News