Spotify has 1m Users in India One Week After Launch

Spotify launched in India last week, amid a controversy surrounding its licensing – and a legal injunction filed by Warner Music Group. That row continues, but how is the Indian launch going otherwise? Spotify has confirmed to Music Ally that a week after launch, it now has more than one million users in India. That’s a combined total of free listeners and paying subscribers. Yes, of course we asked what the split is, but Spotify declined to say.

(For its global business, Spotify ended 2018 with 96 million subscribers out of 207 million active users – a conversion rate of 46.4%. However, we suspect in India it’s much more likely to follow the prevailing trends of a market where it’s estimated that there are around 150 million music-streamers, but barely 1% of them paying for subscriptions. If that holds true for Spotify, it may have around 10,000 subscribers in India. But that’s absolutely back-of-a-napkin speculation on our part.)

Reaching a million subscribers in a week is an impressive milestone, even within the context of the sheer scale of India as a music market. But Spotify will be well aware that this is just the start of a longer journey to build its business there – not to mention sorting out that licensing issue with WMG.

Source: Music Ally