Asake Releases Intimate Studio Visuals for ‘Oba’

Nigerian artist Asake has released the official music video for “Oba,” a song featured on his project titled M$NEY. The newly unveiled visual marks a distinct shift in presentation, moving away from expansive, high-energy street settings to focus entirely on the atmosphere of a late-night recording session.

Directed by Director Buise, the production opens with a bass player laying down a rhythmic groove inside a dimly lit studio before the camera moves to Asake. Throughout the video, the artist maintains his signature fashion sensibilities, appearing in a textured jacket complemented by luxury travel accessories while navigating the creative space.

Themes of Royalty and Work Ethic

Titled after the Yoruba word for “King,” “Oba” serves as an anthem exploring royal status, continuous hustle, and the necessity of staying grounded. Across the track, Asake channels his established “Mister Money” persona, weaving Yoruba cultural references into reflections on his relentless work ethic. The performance balances affirmations of his dominant commercial standing with themes of gratitude, street wisdom, and staying vigilant amid growing global success.

For contemporary African acts navigating global audiences, creative direction in music videos plays an essential role in narrative building. By swapping heavy public spectacles for an intimate focus on musical creation, the release highlights the discipline and studio craft that underpin modern Afropop hits, reinforcing artist identity through creative environments rather than large-scale choreography.

Source: BellaNaija Music