Ayra Starr Performs at NFL Halftime Show in London

Nigerian recording artist Ayra Starr took the stage at London’s Tottenham Hotspur Stadium to deliver the halftime performance during the NFL International Games. The Mavin Records singer presented a live set before thousands of attendees, bringing her catalog of contemporary Afropop to an international sports audience.

Starr opened her performance with “Heaven Baby” before transitioning into her globally recognized single “Rush.” Her setlist also included a medley combining “Hot Body” and “Ms. Paper,” as well as renditions of “Santa” and “Dangerous,” demonstrating her vocal versatility and stage control across multiple styles.

Afrobeats on Global Sports Platforms

The halftime showcase marks another milestone in the ongoing integration of African music into premier international sporting events. High-profile appearances arranged around major fixtures hosted by leagues like the NFL expose contemporary African acts to cross-over audiences outside of conventional concert tours and digital streaming environments.

For stakeholders across the African music sector, placements of this scale underline the expanding commercial demand for Afrobeats talent in prominent entertainment markets. Platforms based in London, a longstanding hub for African music consumption, continue to provide vital launchpads for African performers seeking sustained visibility on global stages.

Source: NotJustOk